Your product works.
Your GTM doesn't.
I help early-stage B2B founders fix their messaging, nail positioning, and build a GTM engine that converts.
Practical help, zero purity tests — GTM is hard; messaging gets fixed in messy iterations, not manifestos.
Services
What we do
Go To Market
Define your ICP, map the buyer journey, launch with a real playbook.
Messaging
Stop talking about features. Start talking about pain.
Workshops
One session to align your founding team on what you actually do.
Fractional PMM
6-8 weeks of embedded strategy and execution.
Automation
Connect your stack. Stop routing leads by hand.
Coaching
1:1 for founders who need GTM help and don't know where to start.
Learn
Courses
AI productivity, developer marketing, content systems — self-paced, practitioner-led.
Cursor for Marketers
Work inside AI with Cursor, Lovable, and v0. Build content systems, dashboards, and campaign pages — no coding required.
Documentation as Marketing
Use docs as a marketing channel. Strategy, developer journey mapping, content, conversion optimization.
Open Source Marketing
Authentic, developer-friendly open source marketing. Models, communities, revenue, metrics.
Secret Agent Team
Build AI agents for marketing, personal, and business use. ChatGPT, Claude, Gemini — from concept to deployment.
Insights
From the blog
Account-Based Expansion Over New Logo Acquisition: The PMM Shift
The most efficient GTM teams in 2026 aren't chasing net-new logos—they're growing inside the accounts they already have. Here's the expansion messaging playbook PMMs should own.
Build, Buy, Prompt: A Casebook of 10 Real Decision Patterns for PMMs
Ten pattern-based rules for when to build, buy, or prompt internal and GTM workflows—plus a practical scoring matrix so AI speed does not replace governance.