Your product works.
Your GTM doesn't.
I help early-stage B2B founders fix their messaging, nail positioning, and build a GTM engine that converts.
Services
What we do
Go To Market
Define your ICP, map the buyer journey, launch with a real playbook.
Messaging
Stop talking about features. Start talking about pain.
Workshops
One session to align your founding team on what you actually do.
Fractional PMM
6-8 weeks of embedded strategy and execution.
Automation
Connect your stack. Stop routing leads by hand.
Coaching
1:1 for founders who need GTM help and don't know where to start.
Learn
Courses
AI productivity, developer marketing, content systems — self-paced, practitioner-led.
Cursor for Marketers
Work inside AI with Cursor, Lovable, and v0. Build content systems, dashboards, and campaign pages — no coding required.
Documentation as Marketing
Use docs as a marketing channel. Strategy, developer journey mapping, content, conversion optimization.
Open Source Marketing
Authentic, developer-friendly open source marketing. Models, communities, revenue, metrics.
Secret Agent Team
Build AI agents for marketing, personal, and business use. ChatGPT, Claude, Gemini — from concept to deployment.
Insights
From the blog
The PMM Who Ships: Why Marketers Need to Build, Not Just Brief
The most valuable PMMs in 2026 aren't the ones with the best messaging docs. They're the ones who build internal tools, automations, and occasionally even product features.
GTM for Engineers: A Systems-Thinking Approach to Developer Product Marketing
45K tech layoffs in March means more founders own marketing. Engineers don't need brand campaigns — they need a GTM system with inputs, outputs, feedback loops, and observability.