Your product works.
Your GTM doesn't.
I help early-stage B2B founders fix their messaging, nail positioning, and build a GTM engine that converts.
Services
What we do
Go To Market
Define your ICP, map the buyer journey, launch with a real playbook.
Messaging
Stop talking about features. Start talking about pain.
Workshops
One session to align your founding team on what you actually do.
Fractional PMM
6-8 weeks of embedded strategy and execution.
Automation
Connect your stack. Stop routing leads by hand.
Coaching
1:1 for founders who need GTM help and don't know where to start.
Learn
Courses
AI productivity, developer marketing, content systems — self-paced, practitioner-led.
Cursor for Marketers
Work inside AI with Cursor, Lovable, and v0. Build content systems, dashboards, and campaign pages — no coding required.
Documentation as Marketing
Use docs as a marketing channel. Strategy, developer journey mapping, content, conversion optimization.
Open Source Marketing
Authentic, developer-friendly open source marketing. Models, communities, revenue, metrics.
Secret Agent Team
Build AI agents for marketing, personal, and business use. ChatGPT, Claude, Gemini — from concept to deployment.
Insights
From the blog
GTM for Engineers: A Systems-Thinking Approach to Developer Product Marketing
45K tech layoffs in March means more founders own marketing. Engineers don't need brand campaigns — they need a GTM system with inputs, outputs, feedback loops, and observability.
AEO Metrics That Matter: How PMMs Should Measure Agent Discoverability
If your buyers are asking AI tools before they talk to sales, your measurement model needs to change. Here's the three-layer framework.